With the help of Pepsi Stronger Together, Hampton Universitythe award-winning group of The Force on the Moveis configured to run in the Macy’s Thanksgiving Parade for the first time in the school’s history.
It will be one of the biggest platforms the remarkable HBCU fanfare has played. The annual Macy’s Thanksgiving Parade is watched in homes across the country. It has grown in viewership year over year among adults 18-49 and was the most-watched entertainment show on any network in 2020 since the Oscars, as noted. The Hollywood Reporter.
Directed by a Brooklyn native Dr. Thomas L. Jones, Jr., the debut of the predominantly female marching band’s Thanksgiving parade comes a year after their invitation was delayed due to the pandemic. The Marching Force is one of eight nationally selected college bands and the only HBCU performing on Thursday.
“Our group’s goal is to help students find themselves in a better position in life through skills they learn beyond music,” said Dr. Thomas L. Jones, Jr. , director of Hampton University Groups. “Through Pepsi Stronger Together, we are able to provide these students with a unique and incredible experience on a huge national stage.”
The Pepsi Stronger Together donation is what allowed the group to participate via travel and uniforms. Thanks to a $100,000 donation, Pepsi Stronger Together is providing the band’s workout uniforms and transportation via the Pepsi Stronger Together bus, which will arrive in New York on Monday and band members will receive a surprise welcome from the Big Apple by Breakfast Club host DJ Envy, a New York native. , and Hampton University alum DJ envy.
“I’m so excited that Pepsi Stronger Together was able to help make this journey possible for the incredibly talented Hampton Marching Force as they make their way to this iconic stage,” said Derek LewisPresident, South Division, PepsiCo Beverages North America (PBNA).
“From our ‘She Got Now’ internship program to other HBCU-specific donations, and as a Hampton alumni myself, I’m so proud to see another element of PepsiCo’s commitment to supporting HBCU come to life.”